What Affects the Cost of Building a Custom Home: An Inside Look with Jones & Jones
Building a custom home is one of the most meaningful investments you’ll ever make — not just financially, but emotionally. It’s the chance to create a space that’s entirely your own, tailored to your lifestyle and vision.
At Jones & Jones, based in Wausau, Wisconsin, we understand that this journey starts long before the first wall goes up. It begins with honest conversations about cost and how to make the most of your investment right here in Central Wisconsin.
Every Home Is Unique — And So Is Its Price
One of the most common questions we hear from homeowners across Wausau, Stevens Point, and the surrounding area is, “How much does it cost per square foot to build a home?”
While it’s a helpful starting point, cost per square foot isn’t a one-size-fits-all answer. The price of a custom home depends on design complexity, finishes, and site conditions.
At Jones & Jones, most homes typically fall within $215–$315 per square foot, with the lower end assuming a fair amount of finished lower-level space. This gives clients a realistic starting range while leaving room for the personal touches that make each home unique.
Our focus is on clarity and collaboration — helping you understand where your investment goes and how design choices affect the total cost.
Smart Planning Means Fewer Surprises
One of the ways Jones & Jones keeps projects on budget is by minimizing the use of allowances. Many builders rely heavily on allowances for finishes or fixtures that haven’t been selected yet, which can lead to cost overruns as the project progresses.
We take a more straightforward approach. Allowances are reserved only for truly site-dependent items, such as excavation, wells, septic systems, or foundation work. For everything else, we provide as accurate a cost as possible upfront.
That approach allows our clients throughout Central Wisconsin to sign their construction agreement with confidence — knowing their budget is realistic and well-planned.
What Really Affects the Final Price
Even with careful budgeting, certain elements of a build can’t be predicted until work begins. Excavation is often the biggest variable in Central Wisconsin due to factors like rock, groundwater, and soil conditions. Weather can also affect the time and cost of site work.
By discussing these possibilities early and isolating them in the budget, our team helps clients avoid major financial surprises once construction is underway.
Guiding You Through Design and Finish Selections
Selecting finishes and upgrades can be one of the most exciting — and overwhelming — parts of building a custom home. That’s why Jones & Jones has an in-house designer who helps clients navigate choices with confidence.
Our designer knows how to source and price materials efficiently while maintaining each client’s unique aesthetic. Whether your vision leans modern farmhouse, classic craftsman, or contemporary lake retreat, we’ll guide you toward selections that look beautiful, function well, and stay within budget.
This hands-on design support streamlines the process and helps ensure that your custom home in Wausau or the surrounding Central Wisconsin area reflects your style, without unexpected costs.
Communicating Clearly When the Unexpected Happens
In homebuilding, the unexpected can sometimes occur, especially during site preparation. When that happens, communication is everything.
If conditions on-site change, we notify clients immediately, explain the situation in detail, and review the options together. This proactive communication ensures that you remain informed and empowered to make the best decisions for your project.
Confidence Through Clarity and Craftsmanship
Building a home is both an emotional and financial journey. Our goal at Jones & Jones is to make it one you can enjoy with complete confidence.
We review our numbers openly with clients so they can see the value in what they’re getting, combining competitive pricing with a level of customization that many similarly priced builders simply can’t offer. Our in-house design and construction teams work closely together to deliver craftsmanship, efficiency, and results that truly stand apart.
Build Your Central Wisconsin Dream Home with Jones & Jones
At Jones & Jones, we believe that clarity builds trust — and trust builds great homes. With transparent communication, thoughtful design guidance, and a focus on long-term value, we help Central Wisconsin families bring their dream homes to life.
If you’re ready to start planning your next chapter, reach out to our team to discuss your ideas and explore what’s possible. Together, we’ll create a home that’s built to fit your life beautifully.
